External marketing department
for businesses
in Europe
for businesses
in Europe
*
Consistent client flow. Clear analytics. Marketing with transparent economics.
2–3 months
average time to positive ROMI
3–5x
average ROAS growth
30+
clients across 8 countries
You've tried marketing before. It didn't deliver consistent results.
We work with B2B and B2C companies across Western and Central Europe.
Our clients have typically already run ads, worked with contractors — but something wasn't working.
Our clients have typically already run ads, worked with contractors — but something wasn't working.
Every contractor
is only responsible
for their part
4
One handles ads, another the website, another social media. Nobody owns the overall result, and nobody is accountable for it.
Marketing has become
a cost centre
a cost centre
3
Not a growth tool. Instead of a system — constant activity with
no predictable outcome.
Ad spend
keeps
going out
2
With no visible return. Reports look good, but revenue doesn't move.
Leads
are
unpredictable
1
Feast or famine. No reliable pipeline, impossible to plan capacity or budget.
A clear process.
No marketing magic.
No marketing magic.
A full marketing department — without hiring
From the first call to the first measurable changes — typically 4–6 weeks.
Building marketing in-house requires a team. In Europe, one strong specialist costs €3,000–€5,000 per month. And you need at least six.
- Strategist
- Performance Marketer
- Analyst
- Designer
- Copywriter
- Project Manager
€18,000/month
from
Hiring in-house
One partner responsible not for a single channel,
but for the entire client acquisition system.
Flexible — scaled to your business needs.
- Strategist
- Performance Marketer
- Analyst
- Designer
- Copywriter
- Project Manager
€2,500/month
from
The full team from day one
Working with Markonic
DURATION
weekly
Ongoing optimisation
We work with the data, test hypotheses, improve conversion, and scale what's working.
DURATION
1–2 weeks
Marketing infrastructure
We build ads, analytics, landing pages and the funnel as one unified system.
DURATION
3-5 days
Growth strategy
We determine which tools your business actually needs. We align on priorities and KPIs.
DURATION
1–3 days
Audit
and analysis
Building marketing in-house requires a team. In Europe, one strong specialist costs €3,000–€5,000 per month. And you need at least six.
Numbers that change businesses
Below are 10 cases we're able to share openly. Most of our client work is covered by NDA — so what you see here is only a fraction of what we've actually done. We're not able to name every client or share every number, but the cases below are real, unembellished, and representative of how we work.
How a Wrocław developer sold out 67 apartments in 5 months instead of 14 Cost per transaction: €6,800 → €1,950
Poland
Real Estate
Split the audience into three segments: young families (first home + mortgage), buy-to-let investors, and 45+ buyers looking to upgrade. Built a separate landing page for each segment with relevant messaging.
WHAT WE DID
How a private dental group in Vienna increased clinic utilisation by 61% with no budget increase Cost per booking: €43 → €17
Austria
Healthcare / Clinics
Shifted strategy from generic to treatment-specific terms: "dental implants Vienna," "adult braces," "teeth whitening." Built a dedicated landing page for each treatment with pricing, the treating dentist, and real before/after photos.
WHAT WE DID
How a Manchester coding school cut its cost per student from £310 to £88 Monthly revenue: £40,000 → £114,000
United Kingdom
Education / EdTech
Rebuilt the funnel: cold traffic → free intro lesson → 8-email nurture sequence over 14 days → course purchase. Moved graduate career-change stories into ad creatives — video testimonials became the top-performing format.
WHAT WE DID
How a Dresden industrial manufacturer entered 4 new B2B markets in 7 months Revenue from new markets: €520,000 in year one
Germany
Manufacturing / Industry
Developed a multilingual website (DE/EN/PL/CS/NL) with industry-specific technical pages for food production, pharmaceuticals and metalworking. Launched LinkedIn campaigns targeting procurement managers and technical directors in each target country.
WHAT WE DID
France
Finance / Insurance
How a Lyon insurance broker tripled qualified lead flow in 6 months Additional commission income: +€96,000 per year
Launched Google Ads on transactional queries with tight segmentation by business type: restaurants, construction, IT. In parallel, started a content strategy
WHAT WE DID
How a Dublin restaurant group added €22,000/month without opening a new location. Online order share: 11% → 39%
Ireland
HoReCa / Restaurants
Launched Google Ads for booking-intent searches such as “romantic dinner Dublin,” “business lunch” and “private dining.” On Meta, geo-targeted residents within 3 km of each restaurant with a focus on evening menus and special events: wine tastings, live music and weekend offers.
WHAT WE DID
Baltic States
Logistics
How a Vilnius freight company filled idle capacity and turned profitable in 90 days Revenue +€210,000 in one quarter
Rebuilt the website around specific routes and services: groupage freight, temperature-controlled transport, express delivery. Launched Google Ads on commercial search terms: "freight Lithuania Germany," "logistics Poland Netherlands," and similar.
WHAT WE DID
How an Eindhoven renovation contractor booked its teams 8 months in advance. Quarterly revenue: €180,000 → €310,000
Netherlands
Construction / Renovation
Commissioned professional photography of 12 completed projects. Used this material to build a presence on Instagram and Houzz. Launched Google Ads on service-specific queries with geo-targeting across North Brabant.
WHAT WE DID
How an Amsterdam home goods retailer grew from ROAS 1.8x to 4.6x Revenue +€340,000 over 6 months
Netherlands
E-commerce
чFully restructured Google Shopping: prioritised high-margin categories, switched off loss-making segments. Launched dynamic retargeting on Meta for product page visitors and abandoned carts.
WHAT WE DID
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
Germany
B2B SaaS
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer.
WHAT WE DID
Numbers that change businesses
Below are 10 cases we're able to share openly. Most of our client work is covered by NDA — so what you see here is only a fraction of what we've actually done. We're not able to name every client or share every number, but the cases below are real, unembellished, and representative of how we work.
How a Wrocław developer sold out 67 apartments in 5 months instead of 14 Cost per transaction: €6,800 → €1,950
Poland
Real Estate
Split the audience into three segments: young families (first home + mortgage), buy-to-let investors, and 45+ buyers looking to upgrade. Built a separate landing page for each segment with relevant messaging.
WHAT WE DID
How a private dental group in Vienna increased clinic utilisation by 61% with no budget increase Cost per booking: €43 → €17
Austria
Healthcare / Clinics
Shifted strategy from generic to treatment-specific terms: "dental implants Vienna," "adult braces," "teeth whitening." Built a dedicated landing page for each treatment with pricing, the treating dentist, and real before/after photos.
WHAT WE DID
How a Manchester coding school cut its cost per student from £310 to £88 Monthly revenue: £40,000 → £114,000
United Kingdom
Education / EdTech
Rebuilt the funnel: cold traffic → free intro lesson → 8-email nurture sequence over 14 days → course purchase. Moved graduate career-change stories into ad creatives — video testimonials became the top-performing format.
WHAT WE DID
How a Dresden industrial manufacturer entered 4 new B2B markets in 7 months Revenue from new markets: €520,000 in year one
Germany
Manufacturing / Industry
Developed a multilingual website (DE/EN/PL/CS/NL) with industry-specific technical pages for food production, pharmaceuticals and metalworking. Launched LinkedIn campaigns targeting procurement managers and technical directors in each target country.
WHAT WE DID
How a Lyon insurance broker tripled qualified lead flow in 6 months Additional commission income: +€96,000 per year
France
Finance / Insurance
Launched Google Ads on transactional queries with tight segmentation by business type: restaurants, construction, IT. In parallel, started a content strategy
WHAT WE DID
How a Vilnius freight company filled idle capacity and turned profitable in 90 days Revenue +€210,000 in one quarter
Baltic States
Logistics
Rebuilt the website around specific routes and services: groupage freight, temperature-controlled transport, express delivery. Launched Google Ads on commercial search terms: "freight Lithuania Germany," "logistics Poland Netherlands," and similar.
WHAT WE DID
How a Dublin restaurant group added €22,000/month without opening a new location. Online order share: 11% → 39%
Ireland
HoReCa / Restaurants
Launched Google Ads for booking-intent searches such as “romantic dinner Dublin,” “business lunch” and “private dining.” On Meta, geo-targeted residents within 3 km of each restaurant with a focus on evening menus and special events: wine tastings, live music and weekend offers.
WHAT WE DID
How an Eindhoven renovation contractor booked its teams 8 months in advance. Quarterly revenue: €180,000 → €310,000
Netherlands
Construction / Renovation
Commissioned professional photography of 12 completed projects. Used this material to build a presence on Instagram and Houzz. Launched Google Ads on service-specific queries with geo-targeting across North Brabant.
WHAT WE DID
How an Amsterdam home goods retailer grew from ROAS 1.8x to 4.6x Revenue +€340,000 over 6 months
Netherlands
E-commerce
Fully restructured Google Shopping: prioritised high-margin categories, switched off loss-making segments. Launched dynamic retargeting on Meta for product page visitors and abandoned carts.
WHAT WE DID
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
Germany
B2B SaaS
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer.
WHAT WE DID
When marketing didn't work. And why.
We’re not saying this to avoid responsibility. We’re saying it because good marketing results are always a joint effort. We take responsibility for strategy, tools, traffic, analytics and optimisation. But we need a partner on your side: a team that follows up on leads, a product you’re proud of, and a willingness to make decisions based on data.
Most agencies only show their wins. We think you should know the other side too — so you understand when external marketing won’t save a business.
We're not magicians. Here are cases where we couldn't deliver results — and why.
FAILURE 2
FAILURE 3
FAILURE 4
FAILURE 1
We don't sell services for the sake of selling.
We only work where we can make a difference
If the audit shows your marketing is already performing well — we'll tell you that honestly, even if it means we can't work together.
Reports on real numbers
Most agencies pitch SEO, SMM and a new website before they’ve understood the situation. We don’t push tools — we solve business problems. If the issue can be fixed without increasing the budget, we’ll say so directly.
One point
of contact —
the whole team
You have one manager who knows your business. Behind them is the full specialist team. No "that's not my area."
We'll tell you if
a channel isn't right for you
Most agencies pitch SEO, SMM and a new website before they’ve understood the situation. We don’t push tools — we solve business problems. If the issue can be fixed without increasing the budget, we’ll say so directly.
We don't sell packages. We build the right format for your business.
We've seen too many agencies hide their rates behind "contact us for a quote" — only to surprise clients later. We think you deserve to know roughly what you're getting into before you pick up the phone. The numbers below are real starting points, not bait.
For reference — three typical formats our clients most commonly start with. These aren't fixed packages. They're starting points for a conversation. A note on pricing: we publish our figures openly.
Before talking about price — we want to understand what's happening in your business. Because one company needs a strategy and audit, another needs a full outsourced team, and another needs focused help with one specific channel. There are no off-the-shelf solutions.
Individual engagement
If the audit shows your marketing is already performing well — we’ll tell you that honestly, even if it means we can’t work together. We start with an audit, get a clear picture of the business, and propose exactly the tools and team needed
for your specific situation — nothing more, nothing less.
Scale
GROWTH
The right fit if the system is already working and the goal is to scale results, enter new markets or build retention.
Typically includes:
SYSTEM + growth hypotheses, automation, CRM and repeat sales, deep business analytics.
€7,000
/ MONTH
External marketing department
SYSTEM
The right fit if you need
a full team without hiring in-house — strategy, ads, analytics, content and optimisation in one place.
Typically includes:
DIAGNOSIS + performance marketing, analytics and reporting, creatives, ongoing ad and funnel optimisation.
€4,500
/ MONTH
Audit and strategy
DIAGNOSIS
The right fit if marketing has already been tried but there's no clear understanding of why it's not working — and no idea where to start.
Typically includes:
Marketing audit, ad and funnel analysis, competitor research, growth strategy with channel priorities. Often the first step before moving into the SYSTEM format.
€3,000
one-time
Company
Lumenflow GmbH — a document workflow automation platform for cross-departmental use. Founded in 2019, 38 employees, based in Munich. Target client: mid-market B2B — manufacturing and logistics companies with teams of 50+.
Germany
B2B SaaS
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn’t the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn’t connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50−500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: € 9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8−10 reached a demo, and 2−3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
Huiswerk Shop — a Dutch mid-market online store for home and interior goods. Founded in 2017, team of 11, warehouse in Rotterdam. Average order value: €87. Main categories: textiles, lighting, storage.
Netherlands
E-commerce
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
Nowe Miasto Invest — a mid-market residential developer from Wrocław. They build complexes of 80–200 apartments. At the time of engagement: an unsold development of 112 units, 67 of which had been on the market for 9 months.
Poland
Real Estate
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
Lächeln Wien — a group of 3 private dental clinics in Vienna. Specialties: aesthetic dentistry, implants, orthodontics. Average first-visit value: €280. LTV: €1,800+. Team: 9 dentists,
14 administrative staff.
Austria
Healthcare / Clinics
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
Lächeln Wien — a group of 3 private dental clinics in Vienna. Specialties: aesthetic dentistry, implants, orthodontics. Average first-visit value: €280. LTV: €1,800+. Team: 9 dentists,
14 administrative staff.
Germany
Manufacturing / Industry
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
CodePath Academy — an online coding school for adults based in Manchester. Courses run 12–20 weeks, average enrolment value £1,400. Target audience: adults aged 25–40 changing careers or upskilling.
United Kingdom
Education / EdTech
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
BalticRoute Logistics — a freight and logistics company based in Vilnius. Routes: Lithuania–Poland–Germany–Netherlands. Fleet: 18 trucks, 3 interim storage warehouses. Founded in 2011, 34 employees.
Baltic States
Logistics
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
Assur Conseil Pro — an independent insurance broker based in Lyon, specialising in SME coverage: property, liability
and employee health insurance. Team of 8, serving clients across France. Founded in 2015.
France
Finance / Insurance
How a Munich-based SaaS platform cut
its cost per lead by 3x in 4 months CPL €94 → €31
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
BouwPlus Renovatie — a renovation contractor based in Eindhoven, specialising in residential kitchen, bathroom and full-home refurbishments. Average project value: €18,000–€45,000.
Team: 3 crews, 14 tradespeople, 2 project managers. Founded in 2016.
Netherlands
Construction / Renovation
How an Eindhoven renovation contractor booked out its teams 8 months in advance Quarterly revenue: €180,000 → €310,000
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Company
Harbour Table — a group of 3 restaurants in Dublin serving Mediterranean cuisine, average spend €32 per cover. All three located in business districts. Founded in 2018, 47 staff. Combined revenue at the time of engagement: approximately €95,000/month.
Ireland
HoReCa / Restaurants
How a Dublin restaurant group added €22,000/month without opening a single new location Online order share: 11% → 39%
What we found in the audit
The core problem wasn't the ads — it was a mismatch between traffic and landing pages. LinkedIn drove everyone to a generic product page with no segmentation by role or industry. The form asked for 7 fields. The CRM wasn't connected to ad platforms, so there was no data on lead quality whatsoever.
What we did
Connected end-to-end analytics and closed-deal data back to ad platforms. Split campaigns by segment: manufacturing, logistics, finance. Built a separate landing page for each segment with a relevant case and offer. Reduced the form to 2 fields plus one qualifying question. Launched retargeting to demo page visitors. Shifted LinkedIn from broad targeting to precise: Head of Operations and CFO at companies with 50–500 employees.
Situation before Markonic
The team had been running Google Ads and LinkedIn for 14 months. Budget: €9,000/month. Leads were coming in, but at high cost and poor close rates — out of 60 leads per month, 8–10 reached a demo, and 2–3 converted to deals. The sales team complained about poor lead quality. Marketing and sales had no shared understanding of what "qualified" meant.
CPL
€94 → €31 (-67%)
Results over
4 month
Landing page conversion
1.8% → 5.3%
Share of qualified leads
34% → 71%
Monthly demos
9 → 27
Deals closed per month
34% → 71%
CAC
€4,200 → €1,480
Deals closed per month
€9,000/month
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Engagement length
4 month
When sales could not handle the lead volume
WHAT WE DID
Built an inbound pipeline that increased qualified B2B leads from around 12 per month to 80−90 per month. Reduced cost per lead from € 67 to € 19.
INDUSTRY
Steel structure manufacturing, Poland. A production company supplying metal frameworks to construction contractors across Central Europe.
What went wrong
The sales team was used to handling 8−10 inbound enquiries per month and was not prepared for the new volume. Lead follow-up became the bottleneck.
Average first response time to a new lead was 11 hours. Around 34% of leads did not receive a callback. When we raised the issue, the client preferred to keep the sales process outside the scope of the project.
Average first response time to a new lead was 11 hours. Around 34% of leads did not receive a callback. When we raised the issue, the client preferred to keep the sales process outside the scope of the project.
What we have taken out of this
Marketing can bring people to the door. But if the sales process cannot respond quickly and consistently, lead volume alone will not create growth.
We now assess lead response speed and sales follow-up quality at the start of every engagement. If we see a systemic issue, we raise it before the contract is signed.
We now assess lead response speed and sales follow-up quality at the start of every engagement. If we see a systemic issue, we raise it before the contract is signed.
Outcome
Despite the increase in lead volume, only 2−3 deals were closing per month. The commercial result did not improve, and we ended the engagement by mutual agreement after 4 months
FAILURE 1
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Engagement length
5 month
When decisions were made by preference, not data
WHAT WE DID
Drove traffic and built a funnel around a free trial lesson. Trial registration conversion reached 18%, which was a strong result for the funnel.
INDUSTRY
Online language school, Netherlands. An EdTech company offering live online language lessons to adult learners across Western Europe.
What went wrong
Post-trial purchase conversion was only 3%. We surveyed users who registered for the trial but did not buy. The feedback was consistent: the lesson experience did not meet expectations, the platform was unstable, and learners did not receive enough individual feedback.
Marketing was generating trial users, but the product experience was not converting them into paying customers.
We shared the findings with the client several times, including specific recommendations. Product changes were kept outside the scope of the project, and the core issues remained unresolved.
Marketing was generating trial users, but the product experience was not converting them into paying customers.
We shared the findings with the client several times, including specific recommendations. Product changes were kept outside the scope of the project, and the core issues remained unresolved.
What we have taken out of this
Marketing amplifies what already exists. If the product experience fails at the first meaningful touchpoint, increasing traffic will not solve the problem.
We now include product experience, reviews and NPS analysis in the audit whenever the funnel depends heavily on a trial, demo or first session. If we see fundamental product issues, we raise them directly.
We now include product experience, reviews and NPS analysis in the audit whenever the funnel depends heavily on a trial, demo or first session. If we see fundamental product issues, we raise them directly.
Outcome
The client spent € 18,000 on advertising over 5 months without achieving a positive return on investment. We ended the engagement.
FAILURE 3
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Engagement length
2 month
When decisions were made by preference, not data
WHAT WE DID
Developed a content marketing and SEO strategy targeting competitive B2B search terms. Launched LinkedIn outreach in parallel to create a shorter-term acquisition channel.
INDUSTRY
B2B legal services, United Kingdom. A boutique commercial law firm specialising in contracts, employment law and corporate structuring for SMEs.
What went wrong
From the start, we aligned that SEO and content would require 4–6 months before meaningful commercial results could be expected in a competitive niche.
After seven weeks, the client wanted to see direct sales from the strategy. When that did not happen, the client pushed to abandon the approach and switch to a faster tactic. We explained that changing strategy every two months makes it difficult to generate reliable results, but expectations remained misaligned.
After seven weeks, the client wanted to see direct sales from the strategy. When that did not happen, the client pushed to abandon the approach and switch to a faster tactic. We explained that changing strategy every two months makes it difficult to generate reliable results, but expectations remained misaligned.
What we have taken out of this
Some channels take time. SEO, content and trust-based B2B acquisition cannot be judged on the same timeline as paid search or direct response campaigns.
We now define not only KPIs, but also time horizons from day one — so both sides are clear on what should be measured, when it should be measured and what counts as a result.
We now define not only KPIs, but also time horizons from day one — so both sides are clear on what should be measured, when it should be measured and what counts as a result.
Outcome
The client left after 2 months, before the strategy had enough time to work.
FAILURE 4
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
Engagement length
3 month
When decisions were made by preference, not data
WHAT WE DID
Built the strategy, prepared creatives and set up the funnel. The first two weeks of testing delivered a CPL of €14 against a target of €20 — a strong early signal.
INDUSTRY
Online personal finance courses, Germany. A solo-founder EdTech business offering self-paced courses on budgeting, investing and financial planning for young professionals.
What went wrong
The client reviewed and edited every ad before launch. Specific messaging was often replaced with broader, more generic language. Landing pages were rewritten during the first month, and several campaigns that were generating most of the leads were paused before enough data had been collected.
As a result, the testing process became unstable. Decisions were driven more by personal preference than campaign data.
As a result, the testing process became unstable. Decisions were driven more by personal preference than campaign data.
What we have taken out of this
Marketing works through hypotheses, tests and data. When campaigns are changed too frequently or judged before enough data is collected, the system cannot produce reliable conclusions.
We welcome feedback and adapt quickly, but we need enough control to run structured tests. We now discuss decision-making rules with every client before work begins. If the setup does not allow the marketing team to influence outcomes, we say so upfront.
We welcome feedback and adapt quickly, but we need enough control to run structured tests. We now discuss decision-making rules with every client before work begins. If the setup does not allow the marketing team to influence outcomes, we say so upfront.
Outcome
After three months of repeated changes and reversals, CPL had increased to €58. No sales were generated through the funnel, and the project was discontinued.
FAILURE 2
GET FREE AUDIT
30-minute consultation. No commitment. You’ll walk away with a specific list
of what’s holding back your growth — even if we don’t end up working together.
